When we started telling people we deliver fixed-scope websites in 24 hours, the reaction was usually a polite version of 'no you do not.' Six months on, the 24-hour build is our most popular tier. The trick is that almost none of the 24 hours is spent typing.
The pipeline, end to end
A traditional agency build runs roughly: brief (week 1), wireframes (week 2), design rounds (weeks 3–4), build (weeks 5–6), revisions (week 7), launch. Our pipeline collapses all of that into four stages, three of which run in parallel.
- , Hour 0–1 · Brief intake. Live form, palette/typography/vibe picked, copy direction confirmed.
- , Hour 1–3 · AI generates first-pass copy + first-pass design system from the brief.
- , Hour 3–14 · Human design review + component build in parallel. Animations and motion layer applied.
- , Hour 14–22 · Content, SEO, schema, sitemap, accessibility audit. Live preview shared with the client.
- , Hour 22–24 · Final pass on real device + push to production via Vercel.
Why it does not feel rushed
Speed is a side effect of having a system, not the goal. We have a component library that has been hardened across 25-plus sites: hero patterns, proof modules, conversion-tuned CTAs, calendar embeds, FAQ stacks. Every one of those modules has been tested in production for conversion. We are not designing from a blank page. We are assembling, then customising.
The AI layer accelerates two specific things: first-draft copy and first-draft visual direction. Both still get a human pass. Nothing ships without us reading every word and tweaking every spacing value. AI is a junior designer who does not sleep — it does not replace the senior decisions.
What you give up
The 24-hour tier is not bespoke. You pick from a finite set of palettes, typography pairs, and vibes. The page count is capped at three. If you need a custom illustration system, a 12-page site, multi-language, or a bespoke ecommerce flow, you go up a tier. The 24-hour tier exists because most trades businesses need a credible, fast, conversion-tuned site, not a magazine cover.
Speed is a system, not a sprint. If you are stressed at hour 14, you have done something wrong at hour 1.
Luca Planchais
If you are tempted by a £5,000 ten-week quote and a £500 24-hour build, ask the longer agency this question: what specifically takes ten weeks? You will rarely get a satisfying answer.