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The case for £500 websites done right

By Seb Planchais · 15 Mar 2026 · 6 min read

The case for £500 websites done right

A £500 website is not a worse £5,000 website. It is a different product.

There are two stories the web design industry tells about cheap websites. One: they are scams. Two: they are made by amateurs in foreign sweatshops and you will regret it. Both stories are decades old and both deserve to die.

What £500 actually buys you in 2026

A £500 website in 2026, built by a serious operator, is a three-page site on Vercel with a real component system, mobile-first design, accessible markup, schema, and a calendar booking embed. It will load in under two seconds on a phone. It will rank for your name and city by week six. It will not be ugly.

What it will not be: ten pages, multilingual, ecommerce, with a custom illustration system, a CMS your in-house marketing team edits, or a brand identity refresh. If you need those things, you should not be looking at the £500 tier. We will tell you that on the call.

Who £500 is for

  • , Sole traders or two-person teams who do not have a website yet.
  • , Established trades whose current site is unranked or 10 years old.
  • , Anyone who needs a credible web presence to back up their referrals.
  • , Businesses where every job comes from word of mouth and a phone call.

Why this works financially

Margin on a £500 site is not great if you build it the old way. It is fine if you have a system — components, AI-assisted first drafts, a tight intake form, and a 24-hour SLA. We do not pretend each £500 build is the only project we are working on. We pretend nothing. We build a lot of them, fast, well.

If your work is good, charging less for the right tier is not a failure. It is a way to bring more people in who would otherwise stay invisible.

Seb Planchais

If you have read this far and you are wondering whether £500 is too cheap to be real, do this: book a free call. Ask what you get. Ask what you do not get. Then decide. We do not pitch on calls. We tell you what fits.

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